Botox has become one of the most popular non-surgical cosmetic treatments in the UK, with an estimated 900,000 Botox injections a year.1 Not only has it been used to help people look younger, but it’s also been used to treat other medical conditions, such as jaw-clenching and hyperhidrosis, otherwise known as excessive sweating.
We’ve looked into the world of Botox, delving into the areas receiving the treatment the most, the alternative uses people are most interested in, and the popularity of different forms of Botox. We’ve also explored internal booking data to reveal the age, gender, and occupation differences of people getting Botox.
Gender, age, and job differences across people getting Botox
Women have made more than 80% of Harley Street Skin Clinic’s Botox
Women were most likely to get Botox, making 1,749 bookings out of the 2,143 bookings made since 2019. This equates to over 80% of all bookings made in this time period.
Around one in six (16.4%) of Botox bookings were made by men. Despite making just 351 bookings since 2019, Botox is becoming more normalised among men, and the term ‘brotox’ is being used to describe this trend.
One in five Botox bookings were made by people aged between 35 and 39
People aged between 35 and 39 were the most likely to get Botox, with 308 people in this age range making the most bookings since 2019.
Based on the bookings, the older you are, the more likely you are to get Botox, with people aged between 35 and 39, 40 and 44, and 45 and 49 being the top three age ranges with the most bookings.
As Botox is a way of reducing the appearance of wrinkles, it makes sense that people of these ages want to take action. However, Botox can also be used as a preventative measure, as shown by the 104 people aged between 19 and 24 who made Botox bookings.
10% of Botox bookings were made by people working in business and management
Business and management – 100 Botox bookings
People in business and management roles made the most Botox bookings, with 100 since 2019. These high-profile roles are often filled by experienced people at the peak of their careers. Managers, project managers, and directors are some of the most common job titles of people getting Botox, with 19, 16, and 12 respective bookings.
This fits in with the most common ages for Botox bookings, with people between 35 and 49 getting Botox the most. Botox can reduce the appearance of stress and fatigue, which is common for people in these jobs.
Arts, media, and entertainment – 95 Botox bookings
People working in the arts, media, and entertainment industries made the second most Botox bookings, with 95 since 2019. Their appearance is crucial for people in these occupations, whether they’re frequently on camera or in the spotlight.
Getting Botox can increase your confidence, which can be a crucial factor when auditioning or presenting at work. The most common jobs in this industry to get Botox are performing arts with 35 bookings, television workers with 13, and models with eight bookings.
Healthcare and social services – 94 Botox bookings
Healthcare and social service professionals complete our top three, making 94 Botox bookings since 2019. People in these roles often work long hours and are very active in their jobs, likely causing fatigue. Botox’s popularity among those in these industries could explain this, as it reduces the appearance of fatigue.
Doctors and nurses made 15 bookings each, with dentists and carers making 10 and eight, respectively.
The regions with the most venues offering cosmetic injectables
London – 120 venues offering cosmetic injectables per million people
London is the Botox capital of the UK, with 120 venues offering cosmetic injectables per million people. London also had the most venues overall, with 1,066 venues offering cosmetic injectables.
London is a hub for fashion and beauty. It’s a city which embraces innovative and effective treatments like Botox, which could explain the high number of clinics in England’s capital. Botox is also a quick procedure, which suits the lifestyle of many Londoners.
North West – 33 venues offering cosmetic injectables per million people
In second place is the North West, with 33 venues offering cosmetic injectables per million people. With 247 venues in total, the North West has the second-highest number of places offering cosmetic injectables. The average age in the North West is 40.7 years, and around 41% of its residents are between the ages of 30 and 59, the most common age group to get Botox.2
Yorkshire and the Humber – 30 venues offering cosmetic injectables per million people
Yorkshire and the Humber finalises our top three, with 30 venues offering cosmetic injectables per million people. The median age in this region is 40.7 years,3 and the largest age group was those aged between 50 and 54.4 Yorkshire and the Humber’s older population could explain the high number of cosmetic injectable venues, as residents of this region look to feel more confident and younger.
London boroughs with the most Botox bookings
Rank
London borough
1
Hackney
2
Wandsworth
3
Camden
4
Brent
5
Lambeth
6
Haringey
6
Newham
8
Tower Hamlets
9
Westminster
10
Bromley
Since 2019, people from Hackney have made the most bookings for Botox. The borough is just a short five-mile journey away from Harley Street Skin Clinic, making the quick Botox procedure even quicker for busy people.
In second place is Wandsworth. This is a slight surprise, given that this London Borough is around seven miles away on the other side of the River Thames, and it takes over 40 minutes to get to our clinic. Wandsworth also has a relatively young population, with the median age being 33, showing that people from here could be using Botox as a preventative measure against wrinkles.5
Completing our top three is Camden, the closest borough to our clinic out of the top three, at around two miles away. Camden Town to Devonshire Place can take as little as 15 minutes, whether you’re on the tube or driving. Camden’s median age is higher than the London average, at 34, compared to 35 years in London, which could explain why it ranks so highly for the number of Botox bookings.6
The most popular alternative uses for Botox
Although forehead Botox was in demand due to its initial success, there are several other applications for Botox that can help you aesthetically and medically, making it a versatile non-surgical treatment. We’ve revealed the most popular alternative uses for Botox among people online.
Rank
Alternative use
Number of searches (May 2021 – April 2025)
1
Jaw slimming
50,960
2
Scrotal
46,070
3
Barbie Botox
24,310
4
Excessive sweating
16,610
5
Overactive bladder
7,690
6
Depression
4,690
7
Weight loss
3,270
8
Holetox
2,770
9
Face lift
1,710
10
Stiletto
1,510
Jaw slimming – 50,960 searches over the last four years
The most popular alternative use for Botox is jaw slimming, with over 50,000 searches over the last four years.
This Botox treatment is commonly referred to as masseter Botox, as it is injected into the masseter muscle. The injection causes the muscle to paralyse and reduce in size, giving your jawline a slimmer appearance.
It’s a great option for people who have prominent masseter muscles or people with a square or wide jawline. It’s a quick and non-surgical solution, making it widely popular. It can also help with bruxism, more commonly referred to as teeth grinding.
Scrotal Botox – 46,070 searches over the last four years
Scrotal Botox is the second most searched alternative use for Botox, with 46,000 searches in the last four years.
In addition to alleviating pain in the scrotum, its aesthetic purposes have also enhanced this non-surgical treatment. Scrotal Botox, also known as ‘scrotum,’ can tighten the skin, smooth out wrinkles, and improve the appearance of a person’s scrotum. In some cases, scrotum can also reduce sweating in this region and improve sexual comfort.
Barbie Botox – 24,130 searches over the last four years
Inspired by a Barbie doll’s physique, Barbie Botox takes third place, with almost 25,000 searches over the last four years. Botox is injected into the trapezius muscles, located between your shoulders and neck, to create a more elongated and slender neckline. By relaxing the trapezius muscles, you can also relieve pain and improve posture through Barbie Botox.
The national interest in Botox in the UK
Botox treatment
May 2021 – April 2022
May 2022 – April 2023
Year-on-year change (May 2022 – April 2023)
May 2023 – April 2024
Year-on-year change (May 2023 – April 2024)
May 2024 – April 2025
Year-on-year change (May 2024 – April 2025)
Four year total
Four year change
Botox
434,200
414,800
-4%
434,200
5%
449,000
3%
1,732,200
3%
Dysport
16,800
19,800
18%
25,100
27%
26,000
4%
87,700
55%
Jeuveau
1,460
1,710
17%
1,920
12%
2,040
6%
7,130
40%
Xeomin
9,140
12,400
36%
11,480
-7%
11,540
1%
44,560
26%
Botox was the most searched across the last four years, with more than 400,000 searches annually. Although the searches for Botox decreased by 4% in May 2022 and April 2023 compared to the previous 12 months, Botox has increased since then, rising by 5% in May 2023 and April 2024 and by 3% in May 2024 and April 2025 compared to the prior 12 months.
Searches for Dysport have increased the most compared to any form of wrinkle treatment, with a rise of 55% from May 2021 to April 2025. The difference between Dysport and Botox is that Dysport is only MHRA-approved for glabellar lines, the vertical wrinkles that appear between your eyebrows. However, they are both forms of wrinkle treatment. Dysport was the second most popular form of wrinkle treatment, with 87,700 searches over the last four years.
Jeuveau was the least popular form of wrinkle treatment, with 7,100 searches over the previous four years. However, it is becoming more popular in the UK, with a 40% increase in searches. Despite sharing many similarities, the main difference between Botox and Jeuveau is that Jeuveau is strictly for aesthetic use, whereas Botox is MHRA-approved for medical conditions such as headaches and eyelid spasms.
One of the risks of repeated Botox use is developing antibodies, which can form a resistance to treatment. That’s where Xeomin comes in. Xeomin is a purified form of botulinum toxin type A, which doesn’t have the additional proteins found in Botox. In addition to a lower risk of antibody development, Xeomin could also lead to long-term results. Searches for Xeomin were the third-highest compared to other forms of wrinkle treatment, rising by 26% over the last four years. Xeomin is also MHRA-approved for wrinkles around the eyes, otherwise known as ‘crows feet.’
The rise of botched Botox in the UK
Below, Dr. Mike Tee explains why it’s important to seek the services of a licensed professional when getting Botox.
“Botox has become increasingly popular over the past few years, becoming more normalised, accepted, and accessible within the beauty industry. The non-surgical treatment industry is now worth over £3 billion a year in the UK. Due to its many MHRA-approved alternative uses, Botox is no longer just a cosmetic change, but something that could improve your health and quality of life.
“However, this rise in demand and popularity has now meant people are seeking the services of unqualified practitioners and counterfeit products. In 2022, nearly 3,000 complaints were sent to the registered practitioner service ‘Save Face’.7 The number of complaints tripled compared to 2018.
“The number of ‘botched’ Botox jobs in the UK is concerning, showing just how important it is to acquire the services of a licensed professional when deciding you want Botox. Choosing a trained and skilled medical professional can help reduce and manage the risks associated with Botox, ensure that you’re using genuine products, and provide an in-depth consultation to discuss your goals and customise your treatment, as every face is unique.”
Methodology
We used Google’s Keyword Planner to find the number of searches between May 2021 and April 2025.
We then used Treatwell to find the number of venues offering cosmetic injectables in each region. We then normalised this data using population data from ONS. Data for Yorkshire and the Humber was unavailable, so we used data for Yorkshire and the Humberside instead, and set the miles range to 20 miles. This data was collected on 06.06.2025.
We used Google’s Keyword Planner once again to find the number of searches for popular alternative uses for Botox. This data shows the total number of searches between April 2021 and May 2025.
We then used internal data from Harley Street Skin Clinic to find the age, gender, and job differences for Botox bookings. This data is accurate as of 03.06.2025 and shows data from 2019 onwards.
Internal data was also used to find the London boroughs and areas outside of London with the most Botox bookings.
We're based in central London at the historic 14 Devonshire Pl which is only a short 2 minute walk from Regents Park tube station a 10 minute taxi journey to Kings Cross, and St Pancras stations.
We're open Monday - Friday 8am - 8pm, and Saturdays 9am - 5pm, feel free to drop in to talk to a member of our team where they can answer any of your questions.
